Building a blog, I have come to believe, is similar in some ways to building your own home. First you find a vacant piece of land (a few Kilobytes), a builder (wordpress.com for me) and then, perhaps a draftsman to draw up your plans (a website designer).
Ultimately though the true architect of your blog is you.
You, The Creator
Just as designing and planning your home gives you the opportunity to leave your own personal imprint on the world, so too does your blog. It is your creation, your energy, your time, your viewpoint and your slant on whatever subject your passionate about.
It is YOU in a cyber package.
Which brings me to this point – YOU are also a multidimensional being.
You have a heart as well as a mind and experiences as well as thoughts. Likewise you have infinite possibilities for what and how much you share in the blogosphere.
So why limit yourself ?
Single Vs Multi Niche
Of course maybe you have a very good reason for limiting what you write about – maybe what you are really doing is zooming in your focus and narrowing down your subject area – all with good intent and outcome. If so, good on you!!
But can and should we all be doing the same?
I don’t profess to actually have the answer to that question, by the way. Rather, I would like to open up the subject for discussion with you and see if there is some consensus or preference amongst other bloggers.
Some questions I have in relation to this area:-
Do you think it is necessary to blog in a niche?
Is a multi niche blog something you already have or would considered creating?
Do you agree or disagree that we (unintentionally) limit our options by narrowing our focus in one particular area?
Recently I read a post by the gifted Marcus Sheridan, who was guest posting over at The Blogging Bookshelf. Marcus was (for want of a better term) playing the devil’s advocate, by suggesting that many blogs, now alive and well in the blogosphere, will soon disappear and die, sadly even before their first birthday.
It was a very thought-provoking post and if you and your blog have not yet blown the number 1 candle out on your blogging birthday cake, then I would highly recommend reading it.
It was in fact a post that gave me the impetus to write this one, as I paused to reflect on his observations and the meaning they had for me.
What kept coming up for me (in my thoughts) were the ideas that are now in this post.
Embracing The New
In my first few months of blogging I focussed on providing thought-provoking and motivational tales about weight loss. After writing a whole book on the subject however, I eventually found that I had nothing further to say on the matter; 28,ooo words in an e-book had just about covered what I wanted to share.
I did (and still do) however have a strong interest in personal development which in many ways is tied to the journey of weight loss and better health.
So, I began to expand my content.
Now, 7 or 8 months later and there are many more areas that I now regularly read, research and learn about. Self publishing, writing as a craft, blogging and personal branding are some of the areas I am now studying.
Apart from the personal benefits I gain from this, I also now have heaps more to blog about! A double bonus!
So what are your thoughts?
Is multi niching for you?
What has been your experience and history in the blogosphere?
Has your focus shifted over time?